Design

Jackson In E-commerce

E-commerce Website Success: Do’s and Don’ts for Your Online Store

Running an e-commerce website can be both exciting and challenging. Whether you're just starting your online business or looking to improve your existing (e-commerce - some like to hyphenate!) ecommerce website, understanding the do's and don'ts is crucial for success. Let's look at the key aspects of managing a thriving online store.

Jackson In Development

Turning App Ideas into Reality: A Step-by-Step Guide

Having a great app idea is just the beginning. Turning that idea into a real, working app takes careful planning, effort, and the right steps. Many people have fantastic concepts, but they often get stuck figuring out what to do next. This guide aims to help you navigate the process smoothly and effectively. First, it's important to brainstorm and validate your app idea. This means thinking of as many ideas as possible and then checking to see if they make sense in the real world. Will people want to use your app? Is there a need for it? Answering these…

Jackson In Apps

App or No App? Does your app idea translate to good business

So, you've taken our App Necessity Calculator, and your app idea scored between 60 and 79. Congratulations! You're in the sweet spot of possibility—and potential confusion. Your score suggests that an app could add value to your business; it's not a clear-cut decision. You're at a digital crossroads, and it's time to carefully weigh your options. Let's break it down, shall we?

Jackson In Apps

You’ve Decided to Build an App: Your Roadmap to Success

If you've landed here, it means your score on our App Necessity Calculator was between 80-100. In other words, an app could be a great fit for your business needs. But before you rush off to hire the first app developer you can find, let's pump the brakes for a moment. A high score doesn't guarantee success - it just means you've got a solid foundation to build upon. Now comes the exciting (and challenging) part: turning that potential into a successful app. Let's break down your next steps.

Jackson In Project Management

The Non-Technical Leader’s Guide to Managing Tech Projects

You're a successful business leader. You've got a track record of delivering results, managing teams, and driving growth. But now you're faced with overseeing the implementation of a major software development project, and suddenly, you feel like you've been dropped into a foreign country without a phrasebook. You're not a project manager. Terms like 'agile', 'DevOps', and 'microservices' are being thrown around, and you're nodding along, hoping no one notices the glazed look in your eyes. Sound familiar? Don't worry, you're not alone.

Jackson In Business Strategy

Bridge the Gap: How to Align Your Tech Strategy with Business Objectives

We've all been there. The boardroom falls silent as you finish your presentation on the latest tech initiative. You've covered AI, blockchain, cloud computing - the works. But instead of the excitement you expected, the CEO leans forward with a pointed question: "How exactly does this help us sell more widgets?" Cue the uncomfortable silence.

Jackson In Project Management

5 Signs Your Tech Project is Headed for Trouble (And How to Course Correct)

Picture this: Your business is innovating. You've got a new project idea, and it'll make all the difference to your company's workload, making your team happier, your customers spending more, and the profits roll in. You've adopted the role of Project Sponsor. But it's been months, and your project schedule is off track. You can't seem to launch anything, and customers are growing weary of your current technology, be it a website, app, or system. What's going wrong? And how do you establish a plan of action to correct the course?

Jackson In Advice, Cloud Software, Development, SaaS, Startup

The SaaS Business Model: How SaaS Companies Make Money

SaaS is popular among businesses of all sizes, from small startups to large enterprises, due to its low cost of entry - often using subscriptions - and vast, near-unlimited scalability. SaaS businesses can generate income by charging customers for subscription services or through one-time fees for additional features, making them highly profitable over time. To make money with SaaS, you need to provide a valuable product or service that meets the needs of your target market. You'll work hard on customer acquisition to create loyal, paying customers. Simple, right? Let's get into SaaS.

Jackson In Articles, Development, Innovation

Why you should consider building an MVP

An MVP is a small version of your product that you can use to test your idea and get user feedback. It's important to remember that the MVP isn't a finished product; it's just meant to help you validate your idea. So start by figuring out what the core features of your product are and then build a simple version of those features. Once you have your MVP, reach out to potential users and get their feedback. Based on that feedback, you can decide whether or not to continue developing your product.

Jackson In Articles

What is a Sitemap and Why is it Important?

Prior to any website development, it’s common practice to design a sitemap. This is essentially a mapped out version of your website will work, showing where pages are and how features relate to one another. (more…)