
Over the years, we saw the phrase "digital transformation" used so often that it started to feel empty. It showed up in sales decks, tech roadmaps, and boardroom plans, but rarely meant the same thing twice. For product-based businesses already juggling stock issues, patchy systems, and clunky handovers, it did not help. If anything, it often added more stress. We have sat in those meetings where someone says, "Let's transform the way we work," followed by six months of bloated consultancy PowerPoints or, worse, a software platform no one understands how to use. Most of the time, all anyone wants…
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