30 Must-Do E-Commerce Checks: Stop Losing Sales And Customers

As a website owner, you want to make sure your e-commerce site is always running smoothly and providing the best possible experience for your customers.

That’s why checking and testing various aspects of your site regularly is essential. Doing so lets you quickly identify and fix any issues or problems, ensuring a seamless online shopping experience for your customers. This will also help safeguard your business against losses from technical or user experience-related issues.

To keep your website in top shape, it’s crucial to test the checkout process, ensure website security, and check website speed and performance, among other things. In this article, we’ll go over 30 essential checks you can perform on your e-commerce website to help you provide the best experience for your customers.

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Boost your sales by creating a seamless shopping experience that can increase sales and customer loyalty.
Enhance user experience which leads to a better user experience and increased engagement.
Improve your reputation with a professional-looking and smooth-functioning website with clear policies and contact information.
Save time and money through regular checks can help you identify and address issues before they become major problems.
Stay ahead of competitors by staying on top of your website’s maintenance you provide your customers with a seamless online shopping experience.

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What happens if you don't do these checks?

Your sales could plummet if the shopping cart malfunctions.
Unsecured payment gateways may lead to loss of customer trust and stolen data.
Poor product presentation and slow loading times could cause customers to abandon their carts.
Inaccurate shipping rates and delivery times could result in frustrated and dissatisfied customers.
Failure to comply with data protection regulations may lead to hefty fines and damage to your reputation.

And so many more! Our checklist contains all of the negative outcomes from a badly performing check!

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Checks to perform

The check to perform

Postitive result of this check

Negative result of this check

Check that your website is loading quickly and that all the images are displaying correctly.

The website loads noticably fast with little delay in showing content to the user.

The website takes more than a few seconds to load, causing frustration to the user and risking a customer leaving the website.

Test that your website is responsive and mobile-friendly.

The website is easy to navigate on mobile devices, allowing users to complete a journey from home page to checkout with ease.

The website is hard to use on mobile, requiring users to zoom and scroll unnecessarily. Buttons are fiddly and awkward to use.

Check that your website is secure, and the SSL certificate is valid.

Browsers show a “valid certificate” and/or padlock icon, indicating that data between the browser and the website is encrypted.

Browser “danger!” warnings show when accessing the website. Users will not buy from an unsecured website.

Verify that the product categories and filters are working correctly.

Products appear properly categorised with a complete hierarchy.

Products display in categories they should not, or categories show too many slightly associated products.

And so many more checks!

Download your checklist

30 Must-Do E-Commerce Checks: Stop Losing Sales And Customers

Get your worksheet

What happens if you don't do these checks?

Checks to perform

The check to perform

Postitive result of this check

Negative result of this check

Check that your website is loading quickly and that all the images are displaying correctly.

Test that your website is responsive and mobile-friendly.

Check that your website is secure, and the SSL certificate is valid.

Verify that the product categories and filters are working correctly.

And so many more checks!

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