Allia FBC East London

Advanced Wordpress Website Development

Allia Future Business Centre’s East London website caters to the varied needs of impact entrepreneurs and co-workers alike. The website showcases the range of services the centre offers, with Allia’s target market being a key factor in its design principles.


With the opening of the Allia Future Business Centre East London premises, a dedicated website was required to allow potential clients, tenants and media outlets to access information about the new building and the services available.

Allia’s intention was for the website to serve as a single point of reference for its prospective tenants and users alike – this was for both users to learn more about the Future Business Centre and the Serious Impact Programme. Crucially, it had to appeal to its prospective market and be user-intuitive to be a success.


With a tight go-live date to coincide with the centre’s grand opening, Riselabs worked closely with Allia to understand the website’s concept, requirements and user flow.

Working in close liaison with Allia’s marketing team, we ensured design principles would appeal to visitors and that user interaction was intuitive.


The result was a fully-responsive website that appealed to the prospective user, possessing intuitive navigation functionality.

Leveraging WordPress as a content management system, we ensured content editing was made simple, with all system links developed to allow for integrations. Additionally, including changeable messaging options and form functionality gave control to administrators of the site to speak to their target market.

Finally, the website underwent necessary testing to ensure visitors would benefit from the adequate level of user experience.

Riselabs continues to work with Allia, both hosting the East London website and rolling out development updates as the centre’s ongoing web requirements evolve.


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